The doors to Oh Hot GRAM are currently closed, but they will be opening again in a few months! Make sure to join the waitlist below to be notified and get aaaaall the details!
In the meantime, feel free to read more about what Oh Hot GRAM is below...
What would your life look like if you could be attracting more dream clients, making more money, and had a business you absolutely loved?
➼ You want to grow your following and clientele, but just don’t know exactly how to do that or you’re unsure of where to start.
➼ You’ve tried using Instagram to promote your work, but nothing seems to be working for you.
➼ You aren’t getting new clients and you’re ready to throw in the towel and give up on Instagram.
➼ You’re stressed out, burnt out, and not making enough money.
➼ You wish you could walk into the salon everyday feeling excited to do hair, but lately, you’ve been feeling bummed out about your job and not excited at all.
➼ You’re overwhelmed with all there is to do with Instagram; from when to post, to how to take pictures, how to write engaging captions, how to attract real followers and turn them into actual clients, etc.
➼ You see other successful stylists killing it on Instagram, but haven’t found that "secret" for your business yet and you wonder what you are doing wrong,
No matter what, you know you NEED TO MAKE A CHANGE because what you're currently doing is not working.
But don't worry, I've got your back and I'm going to help you!
➼ You had your dream clients reaching out to you to book an appointment daily
➼ You could be booked out 2-3 months in advanced with people waiting to see you
➼ You could raise your prices because you're so far booked out
➼ You were so excited to go into the salon because you're getting to do hair you love every single day
➼ You could only do the services you want to do and say no to everything else
➼ You could finally hit your big dream goal of becoming an educator or opening a salon!
You could design the career you never thought was possible?
Oh Hot GRAM is a step by step online program that teaches hairstylists exactly how to share what they do on Instagram so that they can attract more of the right kind of clients which leads to loving their job and making more money!
Unlike other "social media" classes you've taken, Oh Hot GRAM was created by a hairstylist specifically for hairstylists! No one else is teaching Instagram like this!
➼ Inside the program, I am going to walk you through step by step everything you need to know about how to best utilize Instagram to actually grow your business.
➼ I am teaching the strategies that have taken me years of trial and error to figure out and I don't hold anything back. I share everything that works (and doesn't) work with you.
➼ Plus you get lifetime access to the program, so you can go back and watch the videos over and over again AND you get any updates I make to the program for FREE! In fact, I just did a full revamp to the program and my current members got first access! You’ll always be up to date with the latest strategies that are working for Instagram in the moment!
➼ I’m basically like your new social media strategist and you’re handing all the research and hard stuff over to me! It’s my job to know what’s working with Instagram and I always keep my students the most up to date! If something is working in my business or with my page, you’ll be the first to know!
➼ And the best part is, I don't leave you hanging! With the program, you get support anf accountability through our private members-only Facebook group where you can personally ask me questions or get my feedback! I don't offer educational support or coaching outside the group, so my students get my full attention!
Inside Oh Hot GRAM...
Instant + Lifetime access which means you can log in and get started right away or take your time. Unlike other online programs, there are no renewal fees, once you're in...you're in for life!
55+ videos, workbooks, and checklists to keep you on task and organized no matter how you learn best
Access to the Private Facebook Group which means you are never alone! I'm in there answering questions and you have a bunch of other students who have been in your place ready to encourage you + cheer you on!
Weekly Q+As with Jamie for the first 8 weeks to help you have the support and accountability you need
Free updates and upgrades I make to the program which means you’ll always be up to date with the latest strategies that are working for Instagram in the moment.
MODULE 1: FOUNDATION
Having a strong foundation is what leads to success on Instagram and without it, you won't see the growth you're looking for in your business.
We are going to start by setting a plan of action and goals so that you start moving (and only growing) in the right direction.
Then we are going to dissect exactly who you are talking to so that when your dream client or customer lands on your page, they first fall in love with you, click the follow button, and HAVE to work with you.
Then we're going to define + design your unique brand so that you stand out from every other stylist or salon out there.
Lastly, we are going to set up the foundation of your page so that you aren’t missing out on potential followers and clients.
1.1 Why are you using Instagram? 1.2 Setting Business Goals for your Instagram 1.3 Defining your dream client and who you're talking to 1.4 Standing out from the crowd with your unique brand 1.5 Designing your brand visuals 1.6 Sharing about YOU 1.7 Finding your Niche 1.8 Creating your Business page 1.9 Starting your page out right 1.10 Getting your page set up for success
MODULE 2: PHOTOGRAPHY
Instagram is such a visual platform and you might have noticed, if your photos don't look good, your page doesn't look good.
I'm going to teach you everything you need to know about taking amazing hair photos that show off your incredible work. I would hate for you to be missing out on potential clients because your hair photos didn't look their best. This module is designed step by step to help you create beautiful photos of your work that attract the right followers and turn them into clients and customers!
If you've ever struggled with getting the hair to look like it did in real life, I got you covered! You're going to learn everything from shooting with a phone or camera, posing, lighting, editing, and so many tricks that no one else is teaching!
2.1 Hair Photography: Let's start with the basics 2.2 Do's and Don'ts of Taking Hair Photos 2.3 Hair Photography Tips and Guidelines 2.4 Camera vs Phone: Which one you should use 2.5 Client Posing: How to take amazing photos of your clients 2.6 What you need to know about lighting 2.7 Lighting Comparision: What lights you should use 2.8 Photo Editing 2.9 Creative Editing
MODULE 3: YOUR PAGE
Did you know that having a messy or non-branded page could lead you to missing out on potential clients and followers?
That's why it's so important your page looks cohesive and is showing off your brand so that you stand out and start attracting the right kind of followers!
I'm going to teach you how to create a clean + cohesive page (no matter what state it currently is in) so that you can easily show off your personal style and start attracting clients and customers that want to work with you!
Having a cohesive and branded page is the thing that makes you stand out and entices people to click the follow button.
3.1 Page Layout: Creating a clean and cohesive page 3.2 Page Layout: Cohesive page Tips and Examples 3.3 Page Layout: Guidelines 3.4 Defining your page style 3.5 Your top nine photos 3.6 Incorporating your brand into your page layout 3.7 How your content affects your page 3.8 Cleaning up your page
MODULE 4: CONTENT CREATION
Creating content can feel overwhelming and like a never ending job. Have you ever said: "I don't know what to post next" or "I hate writing captions because I never know what to say!"
You're not alone. In fact, creating good content is hard, but I'm here to walk you through step by step my creation strategies and give you TONS of new content ideas including photo ideas and caption prompts so you don't get stuck again!
Instagram has evolved and posting just "okay" content doesn't work anymore. This module is going to help you overcome that struggle by helping you create unique content designed specifically for your audience and potential followers!
4.1 Creating valuable content 4.2 Adding Personality: Sharing who you are with your audience 4.3 Stock Photos 4.4 How to write captions that capture + connect + convert your audience 4.5 Writing Stronger Captions 4.6 Instagram Story Guidelines 4.7 Instagram Story Content Strategy 4.8 Instagram Story Creative Tips 4.6 - Consistency
MODULE 5: GROWTH
Let's face it, it's harder to grow on Instagram than it ever has been before and if you don't have a solid growth strategy, you are going to feel like you're getting nowhere!
In this module, I'm going to break down what makes people click the follow button, how to get followers to become clients or customers, what you need to do to stay ahead of the algorithm, and how to grow your page authentically while gaining the right kind of followers (not random people from Russia or spam accounts!).
At the end of the day, I want you to make more money and have a career you absolutely love. The strategies in this module are exactly what can get you there!
5.1 The Long Game: Followers, growth, and engagement 5.2 The Follower Journey: How to get more of the right people to follow you 5.3 The Client Journey: How to get followers to become clients 5.4 The Algorithm: How to stay ahead of the algorithm 5.5 Growing Your Page: How to grow authentically 5.6 Hashtags: Let's start attracting those dream clients 5.7 Posting: All your questions about posting on Instagram 5.8 Influencer Marketing: Using your clients as influencers
MODULE 6: ANALYZE + ADJUST + MAINTAIN
I know that Instagram can feel like it takes up SO much of your time and if you don't have a system for maintaining your page, it's going to take way more time than it needs to.
In this module, I'm going to teach you how to analyze what is working with your page and what needs to change so that you're only creating the best content your audience wants to see and not wasting your time with what doesn't work. Then I'm going to show you how to stay consistent with your page by only spending under 30 mins a day or less working on your page!
These techniques will help you feel way more organized, less stressed, and keep you posting consistently without having to think about it!
6.1 Analytics: How to track your growth 6.2 Maintenance: How to stay consistent with your Instagram page 6.3 Being able to take a break from Instagram
MODULE 7: ADVANCED VIDEO TECHNIQUES
In this final Module, I'm going to teach you the advanced techniques of creating amazing video content! If you aren't posting videos on your page, you are missing a HUGE growth opportunity!
Instagram (and the algorithm) highly value videos and I'm going to teach you how to shoot, edit, and post videos that go viral! No one is talking about this secret growth tactic; if you feel like your page is stagnant or you're not seeing growth, this module is going to blow your mind!
I know that video can feel intimidating and overwhelming, but I'm going to walk you through step by step everything you need to know to create amazing videos that help you grow your page and attract more of the right followers to you!
7.1 Video Overview: How to utilize video content 7.2 Types of video 7.3 Shooting video 7.4 Editing video 7.5 Posting your video 7.6 IGTV: How to best use IGTV
My goal is to help you grow your business and I want to cheer you along the way!
I know it can feel overwhelming with all there is to do on Instagram to be "successful"...I get it, I've been there too.
But after growing my own business and helping thousands of stylists grow theirs, I know the thing that seperates "successful" stylists against the ones that are not, is having a strategy in place and sticking with it.
Without a strategy, you're just aimlessly using Instagram wondering why it's not working for you the way you see it working for everyone else.
I went from making $152.50 a week (including tips) to making easily over $1000 a day working in the salon.
I went from begging people to be my clients to people waiting months to get on my schedule.
I went from a couple hundred followers to an amazing tribe of over 120k hairstylists who I get to impact + inspire through my page everyday.
Whether you're trying to grow your clientele, you want to go into education and get noticed by brands, or you just want to be able to create your dream schedule filled with dream clients...this is the next step for you.
I want to be a part of your journey cheering along each and every step!
Oh Hot GRAM is all about...
Attracting more dream clients who you love (and they love you back)
Making more money from being booked out and being able to raise your prices + charging your worth
Having a business + life that brings you joy