You can do great hair all day, but if you’re not getting a good photo and putting it out there… did it even happen?
The world needs to see the art you create behind the chair, and Instagram, is where they’re looking.
Booked up 3 months in advance
Easily selling out your educational classes (like hot cakes!)
Consistently attracting dream clients
Getting noticed by big hair companies
And charging the big bucks…
All, by spending less than an hour a day on your Instagram page.
Sounds too good to be true?
I GET IT.
You’ve been feeling…
You feel overwhelmed with seeing other stylists having huge success on Instagram. They (seemingly) effortlessly gain 1000s of new followers while you’re still on square one: getting embarrassed about adding hashtags, and sheepishly sticking to #modernsalon and #behindthechair.
Let’s get real: Instagram has been more frustrating than fun or beneficial for your business. You believe you’re doing all the right things, but you’re still up and down. You’re getting no new followers, and definitely no new clients.
a) you’re not a photographer b) you’re not tech savvy c) you doubt yourself and wonder: did I get the hashtags right? Does my page look cluttered? Is my page “themed” enough? How many pictures should I post a day? How do I even use Instagram correctly?!
I can’t keep clients entertained and interested in following my feed?
I put in all this effort, but I’ll get ZERO client inquiries?
What if… this could be easy?
YOU CAN’T ALWAYS DO IT ALONE
(and you don’t have to)
Hey, I'm Jamie Dana...
… and I’m here to help you take over Instagram and grow your business.
Like you, I used to be intimidated by all the big Instagram stars and think…
“How the heck am I ever going to be that successful?!”
Then I started studying their secrets and what I learned completely transformed my business: It all comes down to having a strategy in place and being consistent.
After a lot of trial and error, I’ve developed a truly simple strategy that’ll help you master Instagram and WOW your followers into clients – so you can grow your business!
In Oh Hot GRAM, you’re getting the insider’s perspective.
I’m giving you the behind the scenes of what helped me move from 1600 followers and the occasional client inquiry, to over 27k followers and so many client inquiries I’ve decided not to take on new clients at the moment.
I’m fully booked up for months, charge a premium and only work with my absolute dream clients!
Thinking these kinds of results are not possible for you?
Then check out what my alumni have to say!
IF THEY CAN FIGURE IT OUT, SO CAN YOU!
“I am 100% more confident in my ability to share my work with others through Instagram.
I'm no longer posting aimlessly and hoping for the best. I now have a set goal and plan as to what my clients are looking for in my Instagram!
Within just a few weeks of implementing your techniques into my Instagram, I'm excited to say that my business is growing!”
- Katie Nicole Lustig @hairbyKatieNicole
"I felt lost when it came to Instagram.
I follow tons of hairstylists and they had very professional looking pages and as much as I tried I was missing something.
This course filled in the holes for me! I knew the basics, but Jamie gives great tips and I love being able to personally ask her questions!
Now my page looks professional and clean and I'm growing everyday!" - Ashlee Cole @ashleec615
“I purchased this program because I felt like there was something I was missing about Instagram that I couldn't figure out!
Most of my new clients this past month have all been through Instagram!
It's so exciting to hear them say, "I found you with "this" hashtag and all your work looked amazing".
I'm shocked by how many people use Instagram to find their hairstylists! I feel so confident using Instagram after this course as well as a business person!” - Jennifer Kerr @glamgirl.designs
INSTAGRAM IS THE NEW BUSINESS CARD
3 insanely good reasons why you need to get your buns on Instagram – STARTING TODAY!
REASON #1: Instagram is where your dream clients are
If you’re not on Instagram, or your page doesn’t represent the quality of your work – you’re missing out, letting countless potential clients slip through your fingers. As alumni Jennifer Kerr puts it:
“I'm shocked by how many people use Instagram to find their hairstylists!”
REASON #2: Instagram is the ultimate opportunity magnet
Got a cohesive, inspiring page? Then get ready for big pages to repost you, leading to educational opportunities, publicity, growth in your following, general “hype” around your brand and… a bigger bank account.
REASON #3: Instagram is where you connect with other stylists
Every artist needs a community of like-minded individuals – a place to share and grow together. Instagram is where you can learn refreshing and innovative ways to grow your business and share hot developments in the hair industry. #communityovercompetition.
Whether you’re just starting out, or are a seasoned hairstylist – Instagram is a skill you HAVE to learn in our industry.
If you don’t, your clientele will shrink, and you’ll be unable to replace them with old marketing tactics.
When I started out on Instagram, I had to figure it all out by myself – that’s exactly why I’ve created the resource I wish I’d had – so you can grow and monetize your following quickly and efficiently.
I’m so excited to introduce you to...
Oh Hot GRAM!
The proven strategy to grow and monetize your following on Instagram – specifically designed for hair stylists!
NO MATTER IF…
YOU’RE A HAIRSTYLIST
Grow your clientele. Showcase your art.
YOU’RE A SALON OWNER
Attract new clients. Sign up talented stylists. Grow your business.
YOU WANT TO TEACH
Grow your educational platform. Get noticed. Become an influencer.
Oh Hot GRAM offers all the resources smart stylists and salon owners need to hop on the social media bandwagon (and not get left behind!)
LET’S TALK BUSINESS!
Enroll today and you’ll get the complete learn-at-your-pace
online training program, including…
7 value-stacked modules
21+ video classes to grow + monetize your Instagram
24/7 access to the membership site – starting TODAY!
Printable workbooks, worksheet and handy checklists
Goal sheets to track your progress
You can watch the videos at your own convenience
No need to travel or take notes
Yoga pants allowed (heck, they’re mandatory!)
You get life-long access to all materials (plus future updates)
WHAT'S INSIDE THE COURSE?
With Oh Hot GRAM you get 7, value-packed modules that’ll help you build and maintain a cohesive page that stands out and sells out!
MODULE 1: Foundation
Set up the foundation of your Instagram and get it right this time! No more futzing around on your own – instead, step-by-step instructions on how to build a profitable Instagram page.
You’ll establish what your goal is and who you’re talking to. This is a hugely important step so many stylists miss (and why so many pages fall flat). Everything we do going forward revolves around this.
The Ultimate Goal: Setting Business Goals for your Instagram
Dream Clients: Who are you talking to?
MODULE 2: Branding
Now that you know what your goals are and who you’re talking to, we’re going to create your brand: a brand that’ll make your dream clients fall in love with you the second they see anything you post – turning them into followers, fans and returning clients.
Your Brand: Standing out from the crowd
Specialty: Finding your Niche
MODULE 3: Instagram Basics
Learn the Instagram basics so you can confidently lay out your page –100% frustration and overwhelm-free. I’ll walk you through how to use the Instagram app, plus I’ll show you how to build your page so that anyone landing on your page can’t but click the follow button.
Instagram App Overview and Training
Basic Page Elements: Setting your page up for success
MODULE 4: Visuals
Wanna learn my photography and video secrets? Then you’ll love this module. I’ll share with you how to take breathtakingly beautiful photos and videos that show off your brand and make your dream clients drool all over your irresistible page.
I’ll also show you the essential equipment do’s and dont’s (for both camera and phone) so you can snap great pics in any situation – yes, even when the lighting sucks.
Photography Overview: Do’s and don’ts of taking hair photos
Camera VS Phone: How to take amazing photos with both
Editing Your Photos
Video Posts: How to utilize video content
MODULE 5: Your Page
My favorite module! I’ll disclose how I’ve created a visually cohesive page that makes your followers + dream clients swoon. By the end of this module, you’ll have nailed your personal style, how to keep your page clean and cohesive, and… how to seal the deal between you and your followers.
Your Page Style: Deciding what kind of page you want
Page Layout: Keep your page looking clean and cohesive
Multiples: How to best use the multiple photo and video post feature
Captions: How to write captions that capture your audience
MODULE 6: Growth
With your page beautifully laid out and set up for success, it’s now time for phase 2: growing an audience of engaged and targeted followers. PLUS, you’ll learn how to track your growth over time!
Growth: How to grow your page and following authentically
Hashtags: How to start attracting those dream clients
Analytics: How to track your growth
MODULE 7: Putting it All Together
Get ready to see Instagram magic unfold! In this final module, we’ll put all the work you’ve done, together. I’ll give you the insider scoop on how to keep your page new and exciting, and share my secrets on how to easily maintain your Instagram page to continue your success.
65+ Post Ideas: Endless ideas to keep your page relevant
Posting FAQs and the Nitty Gritty
Maintenance: How to stay consistent with your Instagram page
PLUS...Don't forget the Bonuses!
INSTAGRAM STORIES + INSTAGRAM LIVE Mini Course - $147 value
Learn everything you need to use Instagram Stories and Instagram Live:
I’ll show you the exact strategies I use to keep my audience engaged and fall in love with me. If used correctly, these cool features can make a huge impact on your business – and I’m going to share some juicy short-cuts to make that happen!
RESOURCE GUIDE: The exact tools I use every day - $47 value
I wanted to create a checklist for my students for when they go to create an Instagram post, they have all the elements they need at their finger tips! No more having to remember each and every step, this checklist is printable and downloadable so you have it readily available wherever you are!
Enroll in the Oh Hot GRAM VIP membership and get one personalized Instagram page audit by Jamie Dana herself!
With the VIP Membership, you get…
One Instagram Page Audit: Determine a personalized plan of action – so you can move forward fast and optimize your page with Jamie’s suggestions and adjustments!
On top of a breakthrough-causing audit, you get access to the private Facebook Group for Oh Hot GRAM members that mean business!
“The Facebook Group keeps me excited about growing my business and pursuing my dreams!” - Jennifer Kerr
“I love being a part of the Facebook group making tons of new hair buddies and being able to personally get advice from Jamie!” - Ashley Cole
“Hands down, I can go to that place, ask a question and get an answer within a day – they want you to succeed!” - Kimberly Kennedy
PLUS this NEWLY ADDED VIP BONUS! You will also get access to my Advanced Instagram Success LIVE Workshop!
In this exclusive workshop, I am going to be teaching Next Level Techniques that I haven't shared anywhere! This is for people who are wanting to learn the behind the scenes of what goes into creating and running a large Instagram account and how to boost your current page to that level!
Kimberly Kennedy @kimberlymariestylist – 5,277 followers and counting
“Now, my clients bring in my photos for their inspiration!”
Before doing Oh Hot GRAM, I felt lost – I was lacking the resources, support and knowledge to take my business to the next level.
My Instagram page saw moderate growth, but with zero clue about hashtags, branding and photography, I wasn’t able to monetize my efforts.
Enter Oh Hot GRAM.
I found Oh Hot GRAM because of Jamie’s hashtags – an Instagram course specifically for hair stylists? I felt I’d hit the Jackpot!
Jamie taught us branding + photography skills and gave us the insider’s scoop on how to take over Instagram: when + what to post, overall layout and how to make our page look cohesive and gorgeous – and above all… how to add value to our business for our clients. The results?
It started off immediately: after I posted my first high quality picture, inquiries started flooding in. I started receiving 3-5 inquires per week & now I receive about 6-8 per week (I just got 5 yesterday!).
Now I’m in the position, my schedule is fully booked with... as Jamie would say, "my dream clients"!
Because of high demand, I’ve raised my prices twice this year and it is looking like I will be having another price increase later this year. I’m currently bringing 25% more money home than last year – allowing me to put more money toward my retirement & savings, as well as take vacations with family.
My work is being featured on Modernsalon, Behindthechair and Pulpriothair, just to name a few. I have made the best connections through Instagram, it’s really an amazing platform!
I really consider what I do as art, and to have that admired by the world is such a good feeling.
I will forever be thankful to Jamie for sharing her knowledge with us!
Read Caitlin's Story...
Caitlin Lozano @caitlin_does_color – 3,911 followers and counting
"Since joining Oh Hot GRAM, I’ve increased my annual income with over $30,000.00”
In the salon where I work (as a commission stylist and color director) the idea of marketing was word of mouth and yelp reviews. It worked ok, but when I saw Instagram take off, I knew it was time to step up my game.
The results have been tremendous.
We get so many inquiries from Instagram that we’ve added an Instagram button to our booking system, just to track it!
Instagram has helped me build a dream clientele, within months.
I was even nominated by a company to be the guest artist on stage. I didn’t apply – THEY found me, on Instagram. This wouldn’t have happened without Oh Hot GRAM.
And there’s more…
In our salon, you have to hit certain benchmarks in order to get a level jump.
Since joining Oh Hot GRAM, I’ve gone up a level 3 times – increasing my annual income with over $30,000.00 – thanks to more clients, raising my prices, and having more opportunities for retail sales.
With those numbers, you can clearly see that Oh Hot GRAM is priceless.
I’d pay 3 times as much, if I had to!
I tell any stylist they have to do Oh Hot GRAM, no matter what.
You’ll see a huge difference in your business, like growing a dream clientele, becoming an educator and getting noticed by big hair companies and hair shows.
Even if you don’t get to it right now, enroll just to have it in your back pocket – so you can move your business forward, when you’re ready!
Read Renee's Story...
Renee Arnold @reneearnoldhair – 9,560 followers and counting
“They’re young, hip and when they walk into my salon, they already love my work.”
About a year ago, I was seriously contemplating getting out of the industry.
Because I’m operating solo, I wasn’t experiencing other people’s work and their passion for the industry – frankly, I was bored and uninspired.
Oh Hot GRAM flipped the table.
I now pick the people I want to work with – my dream clients are knocking down my door. They’re young, hip and when they walk into my salon they already love my work.
Thanks to Oh Hot GRAM, I’m now an educator for The Business of Balayage. Having my “stuff” together, gave me the confidence to apply. I was able to showcase my very best work.
The girls from The Business of Balayage ask me to share the secret behind my gorgeous page and big following. I always refer them to Jamie.
In the beginning, I didn’t believe I had an “eye” for photography, but with Jamie’s instructions I got better and better. Now I know when I’ve snapped a good shot!
Jamie blew me away with her genuine and approachable teaching style. She’s receptive, always willing to help and down to earth.
I spend a little less than an hour on Instagram every day – planning, taking pictures, posing, adjusting lighting and it has paid off big time:
I’ve upped my prices – I’m booked out 4-6 weeks in advance and get 1-5 new inquiries a DAY.
If you can show you did the work (up to module 5) and are unhappy with the course for any reason, let me know within 30 days of purchase and I’ll give you a full refund!
“THIS COURSE IS PRICELESS”
“I think everyone should take this course! It's absolutely worth the price and if you think "Is it really?".... this is your career and if you really want to grow you HAVE to invest or you'll fall behind everyone else.” - Bekah Tutwiler @bekah_hair
If you’re tired of waiting for walk-ins or referrals….
If you’re done promoting your classes while you see others’ classes sell out
If you’re at a point in your career where you’re ready to invest in yourself and your business
If you want a proven strategy to grow your following and… turn that following into CASH…
THEN Oh Hot GRAM IS FOR YOU!
Still on the fence?
After doing Oh Hot GRAM, alumni Kimberly now brings home 25% more money, Caitlin hit her benchmarks and increased her income by $30,000 within months, and Renee landed invaluable educational opportunities, that’ll pay again and again.